How It Works
Birch + Ink’s communications services are collaborative, streamlined and grounded in professional editorial standards. The goal is clear, effective writing that reflects your organization’s voice — without unnecessary complexity.
1
Project Discussion
We begin with a brief conversation to understand your organization, audience and goals. This helps determine scope, timelines and the best approach for your project.
2
Content & Materials Review
You’ll share any relevant background materials, such as:
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Existing website copy
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Reports or draft content
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Key messages or priorities
If materials are limited, I’ll guide you on what’s needed.
3
Writing & Editing
Drafting is completed using clear, accessible language and professional editorial standards, including Canadian Press Style where appropriate.
You’ll receive a draft for review and feedback.
4
Revisions & Refinement
Most communications projects include one to two rounds of revisions, allowing space for clarity and refinement while keeping timelines on track.
5
Final Delivery
You receive a polished, publication-ready document suitable for web, print or media use.
A Practical Editorial Approach
Birch + Ink focuses on clarity, accuracy and consistency. Projects are scoped clearly at the outset to ensure smooth delivery and respectful use of everyone’s time.